Instagram. Facebook. Snapchat. We all know them and the amazing impact they've had on this current generation. With so many people plugged in on the daily, the impact of influencer marketing is huge right now. 

Let me help you get your products, services, and experiences the exposure they deserve! 
 

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• SOCIAL MEDIA STRATEGY & CONSULTING

• SOCIAL MEDIA ADVERTISING

• EMAIL MARKETING CAMPAIGNS

• GRAPHIC DESIGN/ PHOTOGRAPHY / VIDEO

• SOCIAL MEDIA MANAGEMENT

• INFLUENCER MARKETING

• WEBSITE DESIGN/DEVELOPMENT

Ok – so first things first, you all have a LOT of ideas.
While many of them are good ideas, it’s important to narrow down:

WHAT YOU’RE OFFERING
WHEN YOU’RE OFFERING
WHY YOU’RE OFFERING IT


Once you figure out those things this whole thing will be clearer.

I took what we chatted about today and just tried to organize all of your thoughts a little by breaking them down a bit more.

Below you’ll find some options of what I think you could go with as well as some notes that I think you should probably be aware of.

THE GAME PLAN

• Find new ways to utilize space

• Find new ways to generate income

• Optimize social media use

• Attract Good/New Talent/community

• Generate Brand Awareness

THE DAY CARE IDEA

Initially when chatting you mentioned you were interested in hopefully trying to utilize some free time at the club by turning it into a daycare.

While I love the idea of making the most of unused time, a daycare is a little risky as (much like we spoke of) you actually get into quite a few legalities - namely licensing and insurance.

…Because of that, I’m not sure this is the best avenue for you to take.

Here are some much more feasible alternatives:

MOMMY-&-ME GYMNASTICS
(Moms bring their babies and do the workshop/class/activity together with them – it saves you of a bunch of liabilities having to supervise the children, while also lets you get away with maintaining your current licensing.)

AFTER SCHOOL GYMNASTICS CLASSES
(Basically doing what you’re doing, but just targeting the after school/younger crowd)

AFTER SCHOOL GYM CARE
(This one would be more of a grey line – It’d be regular aftercare, but with the GYM thrown in there or GYMNASTICS you might be able to get away with it being an after school program that fosters movement inspired dance-based learning for children.

***THINGS TO NOTE:

LAWS: Technically, Before and After school programs require a BAS (Before-and-after school licensing) – there is an EXCEPTION that you might qualify under, but I’m not sure if it could be on an every day basis – maybe like 3 days a week.

The Before- and- After School (BAS) Program Licensing Guideline provides information on the licensing process for prospective applicants thinking about opening a licensed BAS program serving children kindergarten age or older. This BAS Program Licensing Guideline provides an overview of the licensing requirements for BAS programs, including exemptions, and presents a visual diagram outlining the licensing process for BAS programs. This document is designed to be used with the Child Care Licensing Manual, which offers additional information for each licensing requirement.

 Exemptions The Child Care and Early Years Act, 2014 (CCEYA) provides a recreational exemption for programs where the primary purpose is not to provide temporary care for or supervision of children but rather to promote recreational, artistic, musical or athletic skills or to provide religious, cultural or linguistic instruction. These programs tend to be episodic programs and services of short duration and frequency (for example: one hour dance lessons, team sports, or club activities that are offered once or twice a week, such as Girl Guides).

SNACKS: When providing after school programming often times snacks are expected to be provided - if you’re doing the “class” version or an hour or two sessions you won’t have to, but if it’s longer there is a chance you might… so just be prepared.

Truthfully, I think MOMMY-&-ME classes or FAMILY CLASSES or just standard AFTER SCHOOL GYMNASTICS or something of the like is your best bet for filling those vacant day time slots.

Mom’s/parents on maternity or paternity leave are always looking for things to take their kiddos to, and this way you can ensure that you actually save yourself a bunch of risk/liability.

(You’ll also be tapping into two different markets for potential new clients MOMS who might want to join your LADIES groups as well as BABYS/KIDS who if they show interest might before regular gymnasts or choose to take it competitively.


The best example I could find of what this might look like would be MY GYM who offers it in Markham. They offer two class options a week, one on Wednesdays at 11:30am and one on Saturdays at 9am.

SAMPLE TUITION BREAKDOWN

If you wanted to lock in families but also offer some flexibility you could do what one gym in the area is doing which is a

”Lifetime Family Membership Fee”: The $75 Lifetime Family Membership Fee is a one-time fee that is applied upon your first enrolment.  It is once per family, not per child.  Upon becoming a member, all children in your family are entitled to discounted fees for Birthday Parties and become eligible to register for Camps, Lessons, Parents' Night Out, and special events at Kalev Estienne!

Members are also invited to join us for Gym & Play for $8/visit (HST incl.) per child. 


*****THIS IS WHAT MYGYM in MARKHAM IS DOING.

“Tuition Rates, Registration Information & Policies from MYGYM (MUST BE REWRITTEN IF YOU WANT TO USE THE SAME IDEA)

Lifetime Family Membership Fee: The $75 Lifetime Family Membership Fee is a one-time fee that is applied upon your first enrolment.  It is once per family, not per child.  Upon becoming a member, all children in your family are entitled to discounted fees for Birthday Parties and become eligible to register for Camps, Parents' Night Out, and special events at My Gym!  Members are also invited to join us for Practice & Play for $8/visit (HST incl.) per child.  

Class Registration & Automatic Payment Plan Policy:  o    The minimum enrolment period at My Gym is twelve (12) consecutive weeks. o    Child(ren) remain continually enrolled at My Gym and payments continue automatically every four (4) weeks/28 days until a written request to cancel is submitted to My Gym with a minimum of four (4) weeks/28 days notice. o    The Automatic Payment Plan is based on a 4-week payment cycle and includes one (1) structured class per week.  As a bonus, the cost of one (1) Practice & Play per week is waived for a child registered in a class. o    Any and all requests to switch, change or cancel classes must be received in writing.  Verbal requests cannot be accepted. o    Once a cancellation request has been received, My Gym will confirm the final class date, final payment date & final payment amount via email. o    Cancellation is the sole responsibility of the Parent/Guardian/Billing Contact.  Non-attendance does not constitute cancellation.  Refunds or credits cannot be issued for unattended classes.  

Tuition Rate:  One Child: $93 +HST every 4 weeks Add a sibling or a second class and save 30% on the additional class  

Practice & Play (Members Only): ·   Practice & Play is $8 HST incl. per visit per child (members only).  ·   The cost of one (1) Practice & Play per week is waived for a child registered in a class.   ·   Practice & Plays are NOT eligible for Make-ups.   ·   Practice & Play is a Parent/Guardian supervised activity.  Parent/Guardian supervision on the gym floor is required at ALL times during Practice & Play.  

Make-up Policy: To be eligible for a make-up class, families must report their child's absence via email prior to the scheduled class.  Failure to provide such notice results in the forfeiture of a makeup class.  Make-up classes:    

• ·  Must be scheduled online through your My Gym Account a minimum of 24 hours in advance 

• ·  Must be scheduled in a class other than your child's regular (home) class 

• ·  Expire 28 days from the original missed class date 

• ·  All make-up classes expire on the date of your child’s final class  

The scheduling of make-up classes, within allowed time-frames, is the sole responsibility of the member.  The scheduling of a make-up class is not guaranteed and is subject to each member's availability and availability in each class.  

There may be short periods when My Gym is closed or classes are not running (statutory holidays/scheduled closures).  If this occurs, tuition payments will be pushed and a make-up class is not required. In the rare event of an unscheduled closure (i.e. inclement weather, power outages, etc) a makeup class will be issued. 

Staying Healthy/Illness Policy: To prevent the spread of illnesses, we ask that you please keep your children home if they have exhibited any of the following in the past 24 hours:    o    Fever o    Excessive cough o    Runny nose o    Sore throat o    Vomiting o    Diarrhea o    Eye/Skin infection o    Head lice o    Rash of any kind o    Any symptoms of childhood illness (i.e. measles, hand foot & mouth, chicken pox, etc.)  

Children who enter our facility exhibiting any of these symptoms (even if you feel they are no longer ill/contagious) may be asked to leave and schedule a make-up class. This makes for an uncomfortable situation for both the parent and our staff (as well as a disappointing one for your child).  Please adhere to the Illness Policy so that you are not put into an uncomfortable situation. If you are asked to leave, a make-up class will be given subject to the Make-up Policy.  

Let’s all work together to keep all families and children as healthy as possible.   Please encourage your children to wash their hands before and after playing in the gym as good hand washing is the first line of defense against the spread of many illnesses.  We very much appreciate your cooperation and thank you for your support.    

Cell Phone & Camera Policy: 
To respect all our members' privacy, we ask that you restrict video and photography capturing to a minimum, during our classes and/or Practice & Play times.  If you are capturing My Gym moments on video or in a photo, please limit the frame to just your child/family. Please ensure that your cell phone use does not disrupt the delivery of our programming, the enjoyment of other participating families or compromise their privacy. 

For the safety of the children and the enjoyment of all participants, please refrain from using your cell phone (phone calls, texting & emailing) during classes and Practice & Play times.  Your child requires your active participation while at My Gym.  If you must take an important call or respond to an urgent email or text, we ask that you please have your child accompany you to the lobby area where you can do so freely.

Sibling Policy: For the safety of our members, siblings are NOT allowed on the carpeted area during classes (with the exception of non-mobile infants in car seats/infant carriers). Only children enrolled in the class may participate.  Please make alternate arrangements on days when you may have siblings with you or contact us to schedule a make-up class.  We do encourage families to play together during Practice & Play.  

Guidelines for Safety and Fun: ·   For safety reasons, during parent-participation classes and Practice & Play times, parents/guardians are solely responsible for supervising their child(ren) at all times. ·   For safety reasons, children participating at My Gym MUST be barefoot on the carpeted gym floor.   Adults are required to wear socks.  Socks may be purchased for $2/pair. ·   For safety reasons, toys from home are NOT permitted on the gym floor. ·   Please arrive on time for classes so that children have an opportunity to explore the gym prior to the start of the structured activities.  ·   Participating in the My Gym programs involves some risk.  ·   My Gym is not responsible for lost or stolen articles.  “

RHYTHMIC KICKBOXING

RHYTHMIC GYMNASTICS KICKBOXING

Try one of Canada’s newest hybrid sports ‘RHYTHMIC KICKBOXING’.

Master the power of kickboxing and the grace of rhythmic gymnastics with this ultimate female-empowerment workout!

AVAILABLE EXCLUSIVELY AT KALEV ESTIENNE

WHY RHYTHMIC KICKBOXING?

• Get fit!

• Have Fun!

• Try something new!

  
  
  WHAT YOU’LL DO

• Learn choreographed combinations!

• Joined empowering group classes!

• Master the art of conditioning

• Work on strength AND flexibility
  
  

  See Our Schedule:
  You have to figure out your schedule here. We can include the dates on the flyers once you know them.

CLASS COSTS

Big things with this one is that you really need to sort out when the classes will be, make sure you have the equipment for them, and figure out what you want to charge for them. Most don’t actually list what their rates are (which is silly) so you’ll have to call to find out what they are and what you’d like yours to be. Personally I’d probably recommend lowballing on whatever is currently out there just because you technically don’t have a full kickboxing facility, but it’s really you’re call as to what you feel is best.


PROMOTIONAL IDEAS THAT SEEM TO BE WORKING:

• First class free (*This is what most classes/clubs do)

• First week free (this is what Markham Kickboxing does (https://www.markhamkickboxing.com/schedule)

As with all things, these are all merely suggestions - depending exactly on what you want and need things can definitely be adjusted.
Just let me know what works for you and we'll find a way to make it happen.

For any questions, comments, or concerns don't hestitate to reach out to me at: 

info@ashleyhassard.com
www.ashleyhassard.com
647-262-1033 

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